What type of blogger are you?
There is not a one size fits all model when it comes to blogging so when you listen to the experts talk you really shouldn’t take everything literally but should apply for what you think will suit you and, if applicable, your business
There are at least three different categories of bloggers (probably more) that I have put into :
- Blogging for the masses
- Blogging for the hobbyist (which you are on now)
- Blogging for the professional
Blogging for the hobbyist
In this category you are someone who may be working or running your own business or even unemployed but you have a passion for a particular hobby. You have a keen interest in this hobby either because you are new and want to write in your blog as your learn more or because you have been involved with it for years and you are looking to share what you know.
Whether that hobby is fishing, gardening, stamp collecting or building model aeroplanes there is a special place for you in the blogging world and (after research of course) you can set up your blog and bring other enthusiasts to you.
As a blogger
Even though you have an idea about what you would like to blog about and it is something that is of great interest to you it is still important to spend time looking at who else is interested in the same thing, what you will be able to help them with and what help they need.
Let’s use the example of scuba diving.
If you enjoy travelling and scuba diving either in your country or internationally and would like to blog about it there are some things to look for and also to consider.
1. Where are all the other scuba divers at? Carry out research and look for forums and places they hang out. A simple example to put into the search engines is “scuba diving forums” or “scuba diving networks” and take a look at the results. What you want to do then is join these forums and start taking a note of what people are talking about. Is anyone asking the same questions in different forums?
For example if people are asking “where can I buy a great pair of goggles that don’t leak” or “what are the best diving spots in the Caribbean?”
Make a note of all of this and see which ones you can answer and which you have to go off and research on. These questions are providing you with valuable content that you can use to write blog posts on and could also turn into a great information product, e.g. The 10 Hottest Spots To Dive In The Caribbean.
2. Next you want to add a search that says “scuba diving affiliate programs” and see what shows up. How many companies are offering opportunities for you to sell products as an affiliate and what can you sell? Make a note of all the sites that you visit in a notebook because you might want to refer back to it later.
3. Now you are going to go look at blogs already out there on scuba diving. – Take a look at what they are offering
– How are they helping people
– What information do they offer for free
– What information do they charge for
– How do they get people to sign up to their list
Also make a note of….
- What you like about their blog
- What you do not like
- How you would do things differently if this was your blog?
- How do they explain what scuba diving is and how people make money from it?
- Remember you need to write this all down and keep it with you so if you decide that you want to start a blog on scuba diving you have everything with you.
Visit sites like Amazon and take a look at what products they sell (you can sell things as an affiliate of Amazon). Do a search on “scuba diving” then on Amazon click on the BEST SELLERS link to see what the top selling products are (do this for any other hobby you might have if it is not scuba diving).
Finally think about who you might want to write for. New scuba divers just getting started, people looking for great scuba diving spots, people looking for scuba diving equipment or lessons, baby boomers getting into scuba diving etc etc. Using your research write down possible audiences you would like to reach.
Carrying out all of this research will give you an idea of what is already out there, what people are talking about and any particular problems you will be able to find solutions for.
Once you know that you will then have a good idea about what to call your blog, what domain name you want to buy and what to write about.
Do not under estimate the power of research because without it you set your blog up, pick a few categories, start writing and then wonder what to write! It won’t take you long to run out of content to write about if you have no particular market to focus on.
The next stage of your research
Yes there is more…. Fun isn’t it 🙂
Your hunting skills are now needed to go take a look at different sites to discover how many people are searching for what you are looking for.
To do that I recommend you watch this video by John Hutson on how to research a profitable niche.
That will give you even more information about your hobby, the number of people out there researching and whether you will be able to earn an income from blogging about it.