Some business owners wonder if it is still worth writing an eBook and think that maybe everything that can be said has been written but that just isn’t true because it hasn’t been said in your words!  What you need to remember is that technology changes fast, ideas have changed, and the mindsets of entire nations have changed.

The truth is, especially now that the Amazon Kindle has been launched and is such a success, this is the perfect time to write an eBook. What the publishing industry needs are people who can tap into the world as it is today – innovative thinkers who can figure out how to solve old problems in a new way.  eBooks are a new and powerful tool for original thinkers providing a great way to get fresh ideas out to the millions of people who are struggling to figure out how to do a plethora of different things.
Let’s say you already have a brilliant idea, and the knowledge to back it up that will enable you to write an exceptional eBook. You may be sitting at your computer staring at a blank screen wondering, “Why? Why should I go through all the trouble of writing my eBook when it’s so impossible to get anything published these days?”

The great news is that publishing an eBook is entirely different than publishing a book in print. Let’s look at the specifics of how the print and cyber publishing industry differ, and the many reasons why it is still worth writing an eBook!

Submitting a print book to conventional publishing houses or to agents is similar to wearing pulling teeth! No matter how good your book actually is, or how many critique services and mentor writers have told you that “you’ve got what it takes,” your submitted manuscript keeps coming back to you as if it is a boomerang instead of a valuable mine of information. It can be a painful process.

Perhaps, in desperation, you’ve checked out self-publishing and found out just how expensive a venture it can be. Most “vanity presses” require minimal print runs of at least 500 copies, and even that amount will cost you thousands of dollars. Some presses’ minimal run starts at 1,000 to 2,000 copies. And that’s just for the printing and binding. Add in distribution, shipping, and promotional costs and – well, you do the math. Even if you wanted to go this route, you may not have that kind of money to risk.

Let’s say you already have a WordPress blog installed.  An eBook is one of the most powerful ways to promote your business while educating people with the knowledge you already possess as a business owner through your eBook.

For example, let’s say that you’ve spent the last five years growing and selling bonsai trees, and now you’re ready to share your knowledge and experience. An eBook is the perfect way to reach the largest audience of bonsai enthusiasts.

eBooks will not only promote your business – they will help you make a name for yourself and your company, and establish you as an expert in your field. You may even find that you have enough to say to warrant a series of eBooks as a way of sharing all of your expertise in bite size chunks.  Setting up volumes is an old eBook marketing ‘trick’ – by writing Volume I on your eBook it leaves the door open for there to be more in the series!

Many professionals are now aware of the income possibilities that come from writing an eBook and you may want to build a whole business around writing and publishing them as a way of developing a second business income.

One of the most prevalent reasons people read eBooks is to find information on their chosen topic and get their questions answered. These people are looking to the writers of eBooks to provide them with new ideas and strategies – and because you are a professional in a particular business niche that is exactly what you can give them.

Figure out what your subject matter is, and then narrow it down. Your goal is to aim for specificity. Research what’s out there already, and try to find a void that your eBook might fill. You could write one on running a wedding cake business for beginners if you have been in this field for 10 or 20 years. Maybe an eBook on caring for elderly pets or one on the fine points of collecting ancient pottery.

You don’t have to have three masters degrees to write about your subject. People need advice that is easy to read and easily understood. Parents need advice for dealing with their teenagers. College students need to learn good study skills – quickly. The possibilities are endless.

Hopefully now you can see that it really is still worth writing an eBook and that they are still very much an essential tool to attract potential customers because not only do they provide a forum for peoplee to learn and make sense of their own thoughts, but they can also serve to promote your business at the same time, helping you to bring in additional income. Plus, they can be read worldwide so you also open yourself up to a much bigger audience.